Marketing Strategy Design

Object 9 recently redesigned Wild Goose Brewery’s Web site, www.wildgoosebrewery.com. The newly launched site aligns with the look and feel of the beer’s new packaging, which recently hit store shelves across the mid-Atlantic region. Wild Goose decided to reorganize their beer portfolio in order to revitalize the brand and build consistency among the different products to meet consumers’ demands and tastes.
 
Wild Goose news and events, brewery tour information, driving directions, as well as Wild Goose Styles—a showcase of the brand’s signature and seasonal brews, including Pumpkin Patch Ale and Snow Goose Winter Ale—are featured on the new, HTML flash hybrid site. With the redesign, Wild Goose enthusiasts have the opportunity to interact with the brand in a user-friendly layout with a clean and contemporary look. “We recreated the Wild Goose Web site to coincide with the brand’s recent packaging redesign,” said Object 9’s partner and creative director, Andy Gutowski. “Because the site is a major consumer touch-point and the brand’s marketing efforts are heavily package-driven, it was important for the new Web site and packaging to launch in support of one another.”