Marketing Strategy Design

Object 9 recently redesigned Fire & Flavor’s Web site to align with the grilling company’s new identity, packaging and “Gourmet Made Simple” tagline. The revamped site, www.fireandflavor.com, features online shopping with streamlined checkout, recipes and menu ideas, instructional videos, comprehensive product information and a variety of resources for at-home cooks.

The new site is 100 percent database-driven, giving each page within the site consistent formatting. In addition, it allows new information to be added and edited quickly and easily, providing visitors with the most up-to-date information. “We wanted the Web site to support the brand’s mission to offer unique and affordable product for at-home cooks,” said Object 9’s creative director and partner, Andy Gutowski. “With the new site being so simple to browse, customers can easily make purchases online or learn more about Fire & Flavor products and recipes.”
 
Whether you enjoy cooking a causal dinner at home or entertaining for many, the new Fire & Flavor Web site has an uncluttered, simple design with easy navigation and fresh photography. Experts and novice cooks alike can join the Fire & Flavor “Fire Club” to receive the digital newsletter for information on products—grilling plans, cedar papers, brine mixes, rubs and salts, skewers and spice—tips and techniques, information on new gifts and cookbooks, and much more.

Not sure what to prepare with the Alder Planked Mustard Herb Shrimp? Go to “Ask Gena” and send her your question. Uncertain about how to brine chicken for tonight’s meal? Click on the “How To” button and review brining instructions, tips and tricks. Also, make life easier by downloading and printing your favorite recipes and the ingredients list before heading to the store.

Fire & Flavor will begin promoting the new Web site to wholesalers and participating retailers through monthly email blasts. For locations where Fire & Flavor products are sold in your area, visit www.fireandflavor.com.