Marketing Strategy Design

The Object 9 team recently designed Luzianne Coffee’s new packaging for the brand’s line of 100% premium Arabica coffee. Scheduled to hit retail shelves along the Gulf Coast this fall, the Dark Roast, Medium Roast and Decaf have a great robust flavor with a smooth finish. Luzianne slow roasts their new coffee in small batches to ensure a bold taste without the bitterness typically associated with dark roast coffees.

Producer of the second leading tea brand in the country, Luzianne’s successful tea product line has helped to establish the brand’s reputation of producing top quality beverage and food products. “Luzianne already has strong brand equity, so it was important that the new package design preserve the integrity of the product within the Luzianne family,” stated Jon Cato, Object 9 partner. “Our team created a contemporary look that generates a strong shelf presence, but also evokes Southern culture and heritage through the illustration of a traditional coffee farm and subtle fleur-de-lis placement.” Along with familiarity of the brand’s quality, these rich, warm package features work together to impact consumers’ decision-making at point-of-purchase.