Marketing Strategy Design

Object 9 recently created the new Red Stick International Animation Festival Web site (www.redstickfestival.org). The site’s design, Flash elements and navigation create a presence that is reflective of a prestigious international animation festival.

The introduction of Flash animation and changing storyboard visual on the home page highlight the creative side of the animation industry while the navigation and design bring out the festival’s sense of energy, vibrancy and public appeal and integrates the festival’s professional, educational and family fun tracks. While the graphics and content are tailored to meet the needs of the various audiences, the calendar and events section allow users to select and print their own festival agenda. In addition, social media sites such as Twitter, Flickr, Facebook and MySpace were integrated into the communications strategy in order to communicate real-time information of the festival’s events and speakers.

“In just five years, Red Stick has grown into the largest animation festival in the United States, and we needed a new Web site that would allow more people to experience the creativity, technology and art that is showcased each year,” said Red Stick International Animation Festival Director Stacey Simmons, Ph.D. “Object 9’s attention to detail and vision for our event made them the ideal partner to redesign the festival Web site and together, we have created a venue that lets more people view festival activities and create their own itineraries, see events in categories including professionals, educators and families, and easily connect to the festival’s social media applications.”

About Red Stick International Animation Festival
The Red Stick International Animation Festival is currently in its fifth year and has become the largest and most successful animation festival in the world. The festival has its roots firmly planted in the creative side of the animation business and acts to provide animators, directors, students, artists, designers, writers and educators with a forum in which they can share their knowledge and skills and promote the art of animation.