New Packaging Takes Roost
released: Sep 30, 2008Packaging That Sells
Wild Goose Brewery created new packaging for its family of beer products that began hitting shelves in the Mid-Atlantic region in August. The brewery reorganized its beer portfolio in an effort to revitalize the brand and build consistency among different products. The graphic of geese flying in front of the sun held the highest equity in consumers' minds, so it was carried over from the original packaging. But the new packaging has a clean, contemporary feel that is dseigned to reflect the brand's premium craft beer image. (Package design: www.object9.com). Click to view article.
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About Object 9Object 9's ability to develop and implement successful marketing campaigns has garnered both national and international awards such as Rebrand 100, Telly Awards and Webby Awards, to name a few. The firm has also been featured in numerous publications including Beverage World, Shelf Impact, Communication Arts, BrandPackaging and Package Design Magazine. Object 9 represents clients from a wide variety of sectors, including consumer packaged goods, telecommunications, financial services, entrepreneurial and economic development organizations. A nationally recognized marketing, public relations and creative services firm, Object 9 has offices in Baton Rouge, Louisiana, and Atlanta, Georgia. For more information on Object 9, visit www.object9.com.
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Object 9 provides the following services to our clients: Advertising, Strategy, Branding, Collateral, Package Design, Interactive Design, Point-Of-Sale, Promotions
