Quick-Change Artists
released: Jul 28, 2008Beverages are getting more frequent packaging makeovers. What's behind the trend?
Major changes to Pepsi-Cola's packaging had been few and far between for the majority of its 110 year history. And then came 2007 when the company did an about-face, rolling out more than 30 new graphic art designs for its cans.[...]
Technology has streamlined packaging design processes that used to be labor-intensive, time-consuming and costly. Jon Cato, a partner with the design firm Object 9, says this is so even before the actual design begins. "We just finished a whole round of focus groups held all over the country and the client's management team and my designers were able to watch what was going on via a Webcast," he says. And when it comes to the actual design, Cato says the process now moves more quickly than ever before.
Back to Full List
-----------------------------------------------------------------------
About Object 9Object 9's ability to develop and implement successful marketing campaigns has garnered both national and international awards such as Rebrand 100, Telly Awards and Webby Awards, to name a few. The firm has also been featured in numerous publications including Beverage World, Shelf Impact, Communication Arts, BrandPackaging and Package Design Magazine. Object 9 represents clients from a wide variety of sectors, including consumer packaged goods, telecommunications, financial services, entrepreneurial and economic development organizations. A nationally recognized marketing, public relations and creative services firm, Object 9 has offices in Baton Rouge, Louisiana, and Atlanta, Georgia. For more information on Object 9, visit www.object9.com.
-----------------------------------------------------------------------
Object 9 provides the following services to our clients: Advertising, Strategy, Branding, Collateral, Package Design, Interactive Design, Point-Of-Sale, Promotions
