Marketing Strategy Design

Object 9 recently redesigned the Baton Rouge Area Chamber’s (BRAC) Web site to reflect the organization’s position as both an authority and advocate for economic development in Southeast Louisiana. A comprehensive source for information regarding the nine-parish region, the revamped site will assist businesses, site consultants and industries on their decision to locate their operations to the Baton Rouge area.

“We chose Object 9 because of their success in establishing brand marketing communication strategies and promoting brands through all channels,” said Stephen Moret, president and CEO of the Baton Rouge Area Chamber. “With increased usability and functionality, the BRAC Web site will be an all-encompassing voice representing businesses in the capital region.”
Object 9 planned and managed the refurbishing of the Web site, and partnered with BRAC’s marketing team to craft its content. The Web site design needed to be user-friendly, informative and forward-thinking, along with reflecting BRAC’s key messages to their target markets. Object 9 also focused on the site’s functionality by increasing the storage of member information as well as incorporating a property management database—an essential tool for site selectors interested in the region.