Marketing Strategy Design

Object 9 was recently chosen to assist The Hotel Management Group, the hotel operations division for the IHG (InterContinental Hotels Group) Americas region, with a business-to-business strategic marketing initiative that includes developing print advertising and redesigning sales collateral.

IHG owns a portfolio of seven hotel brands—InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.

About IHG
InterContinental Hotels Group (IHG) [LON: IHG, NYSE:IHG (ADRs)] is one of the world's largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, almost 4,000 hotels and more than 590,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with over 37 million members worldwide.

About The Hotel Management Group
IHG's management portfolio is one of the largest in the world. As of March 31, 2008, the company operates 564 hotels and more than 143,000 rooms around the world. In the Americas alone, IHG's The Hotel Management Group manages 206 hotels comprised of more than 44,500 rooms with another 25 hotels and nearly 6,000 rooms in the region’s management pipeline. The Hotel Management Group provides a proprietary hotel management program called Performance Advantage, which allows for adaptation of its management services and contract terms based on the needs of each individual property investor.