On the Brand Campaign Trail: What It Takes To Build a Great Campaign
released: Aug 6, 2007Last fall, Diageo - Red Stripe's parent company - set out to refresh and reposition the brand to attract a younger audience. Diageo recruited Object 9 - a design firm based in Baton Rouge, La. - to assist with their objective.
Object 9 partners speak to Dynamic Graphic magazine about branding and what it takes to build a great campaign.
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About Object 9Object 9's ability to develop and implement successful marketing campaigns has garnered both national and international awards such as Rebrand 100, Telly Awards and Webby Awards, to name a few. The firm has also been featured in numerous publications including Beverage World, Shelf Impact, Communication Arts, BrandPackaging and Package Design Magazine. Object 9 represents clients from a wide variety of sectors, including consumer packaged goods, telecommunications, financial services, entrepreneurial and economic development organizations. A nationally recognized marketing, public relations and creative services firm, Object 9 has offices in Baton Rouge, Louisiana, and Atlanta, Georgia. For more information on Object 9, visit www.object9.com.
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Object 9 provides the following services to our clients: Advertising, Strategy, Branding, Collateral, Package Design, Interactive Design, Point-Of-Sale, Promotions
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