Consumer and Enterprise Mobile Apps

Why bother? The truth is, I can't think of features and content that would be useful to my customers.

The cardinal rule of business is to stay in front of your customers. If your customers are migrating to smartphones and tablets, you've got to migrate as well. We'll help you understand the potential of apps, show how similar companies have created successful apps, and help you develop an app that highlights your competitive advantages.

Aren't apps really just grown-up toys? Where's the business value in them?

It's true. Good apps are inherently fun to use—which by the way is part of their business value—but they are also strategic. Whether it's an app that updates customers on your new products or helps your sales force create bids on the fly, apps give you the opportunity to interact with your customers and employees with more immediacy and intensity than ever before. And that sets the stage for stronger customer relationships, greater brand loyalty, and more revenue.

I didn't know you guys did apps?

We do—and for a number of really good reasons. An app gives our customers a place in their customers' pockets. From a marketing perspective, we think that's pretty fantastic. And our marketing, design, and development smarts give us the ability to realize this potential by creating really great apps. And finally, we love the discipline of building really great functionality into such a small, well-defined package.

I have a great idea for an app! I'll give you my idea, you develop it for free, and when it sells like crazy, I'll give you a piece of the action. Do we have a deal!

You need a venture capitalist, not a marketing firm. We wish you well, we really do, but we follow a different business model.

How much should I budget for apps?

The best answer is "it depends"—on such things as the features you want to include and the operating systems you want to build it for. Once we refine the specs, we can provide solid numbers for your budget.

How long does it take to develop an app?

This varies as well. Driving factors include length of planning process, design complexity, content creation and sophistication and even a few things completely out of our control—like the time it takes for third-party approval. All that being said, we do our best to streamline the process.