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Red Stripe : Live Red

Cool client, cool brand, cool project, cool location. What more could an agency ask for? Joined at the hip with the Diageo Jamaican crew for several weeks, together we developed a positioning campaign for the premier Jamaican beer and significantly increased the numbers for a brand that already enjoyed tremendous market share. On-premise, off-premise, outdoor, broadcast, print…everywhere consumers looked, our message was there. Don't just live, Live Red.